If you do not know what drifting is, you have almost certainly been living below a rock for the previous couple of years. Drifting is a kind of street racing in which drivers will have to make virtually not possible turns, at higher speed, with all 4 wheels “burning out.”
In essence, the auto will have to break traction with the road sufficient that all 4 wheels are spinning more rapidly than the auto is moving. This creates huge clouds of black smoke that cover the track, of course.
Why the fascination with drifting, you ask? It needs an huge quantity of ability to pull off properly, and it is a lot of entertaining to watch. The sport has grown enormously in recognition more than the previous couple of years.
So, how is XM acquiring into the act and the planet of racing? They are sponsoring the RS*R Scion tC in the Formula Drift this season. The 1st race kicks off in early April, in Extended Beach California. XM is featured prominently on the new Scion, with a single logo in the front air dam and a further on the driver rear C pillar (exterior).
The sponsorship is known as an extension of XM’s assistance for the racing sector. Also, there will be XM booths set up at strategic places all through the course in Extended Beach, presumably to enable fans to sign up on the spot.
What is rival Sirius performing that is comparable? Sirius is heavily involved with NASCAR, just inking a multi-million dollar deal with the sector. Also, Sirius is dabbling in Formula One particular and various other selections. There is considerable speak about sponsoring Xtreme sports events and additional, as effectively.
In addition, Sirius sponsors motorcycle racing, as effectively as horse racing and significantly additional in the planet of sports. The move on the component of XM is created to give them a higher market place share with the sports planet, in emulation of Sirius.
So, why the concentrate on drifting events and NASCAR races? From a marketing and advertising viewpoint, it tends to make fantastic sense. Drifting fans are young, comparatively affluent and uncover satellite radio intriguing. Most of them are at least moderate gadget freaks, as effectively, which ups the appeal for XM. Sirius’ marketing and advertising to NASCAR fans is in the exact same vein.
With the developing recognition of this sport outdoors of classic locations (the South), there is an huge untapped fan base ripe for the offerings from Sirius. Add to that the huge quantity of race coverage that Sirius supplies and you get a superior image of their marketing and advertising notion.
Sports fans are (not usually) younger American’s with surplus money. Also, marketing and advertising to niche sports markets makes it possible for every radio provider to capture a decent quantity of market place share with minimal expense. It also supplies the feeling for fans that the corporation is invested in and cares about the sport and the fans.
There are couple of greater strategies to improve your client base than this each XM and Sirius have created wise moves by sponsoring racers of all forms all about the nation.